Etsy's tag and title rules
Etsy's help articles set these limits for every listing:
- Up to 13 tags.
- Up to 20 characters in each tag.
- Tags use only letters, numbers and spaces. You can use
' and - inside a tag, but a tag cannot start with them. - A title of up to 140 characters.
Etsy also gives advice for titles. It says to "consider using less than 15 words", to state what the item is at the start, and to avoid repetition and subjective words like "perfect". It says there is no need to put price or shipping in the title. For tags, Etsy says a tag can be a short phrase like "silver earrings", and that a "diverse array of tags" helps your search visibility.
The checker above tests each of these. Red marks break an Etsy limit. The "!" marks follow Etsy's advice, so the choice is yours.
How the keyword ideas are made
The tool joins your item with common angle words: who it is for (candle for mom), the occasion (birthday candle), the style (boho candle) and your own words (lavender soy candle). For a digital download it adds file words like printable and svg.
These are ideas, not measured searches. Before you use one, click Etsy next to it. Type the start of it into the Etsy search bar too, and see if Etsy suggests it. Keep the ideas that describe your item truthfully. A tag for an occasion or a person your item does not fit brings the wrong shoppers.
Why this page shows no search volume
This page has no access to Etsy's search data, and we would rather show no number than a made-up one. Etsy shows some search data to sellers in its own Marketplace Insights tool. Other tools show their own estimates, and the numbers differ from tool to tool. If you want those estimates, our guide to the best Etsy SEO tools compares eRank, Marmalead and others, with their free limits.
For the rest of your listing, read the Etsy SEO guide and the Etsy listing optimization checklist. To price the item, use the Etsy fee calculator.